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 Shah Rukh Khan: Tell me have, you seen anyperceptible change in India separated from the traffic, when you came last? Jeff Bezos: Apart from the traffic. You know it's fascinating. Along these lines, I surmise the first occasion when I came to Indiawas around 11 years back. I don't realize that I have seen perceptiblechanges of incorporate greatness. The thing what I would really say is that,I notice there are sure things that appear to me to be the equivalent and I love those things. Something I notice each time I comehere is that, there is such a great amount of energy here and dynamism and shading. The word I would use for it is, the wholeplace appears to be so loaded with life. Also, wherever you go each and every thing youdo and the variety of India. At the point when I come here, I've never observed a more diverseplace. Wherever I travel on the planet no place morediverse than India. In this way, the energy, personal growth. Each opportunity I come here, I find that the peoplethat I converse with are centered around and keen on being preferable tomorrow over they are today. Everyone here is by all accounts zeroed in on personal growth. Zoya Akhtar: Did you think online retail wouldget this enormous? Jeff Bezos: Oh no. Thus, you know when I began Amazon, it was25 years back. I began Amazon in 1994. At the point when I went to see financial specialists the principal questionI needed to answer is, the thing that is the web. None of my financial specialists had ever known about theinternet. What's more, the possibility that I had at the top of the priority list was to builda book shop. I understood that we could construct a store, whichwould have each book ever imprinted in any language, on paper or no longer in production and wecould do that on the web. It would be unthinkable in a physical storeand that was the establishing thought of amazon. In any case, did I expect what might happen today. No, you realize we began, I've been at Amazonwhen it was one individual, me. At the point when it was 10 individuals when it was a hundredpeople when it was 1,000 individuals. What's more, today it's you know more than 700,000people and moving toward 70,000 individuals only here in India. Along these lines, no I didn't foresee that and actuallyI think on the off chance that anyone had anticipated that they would have should have been quickly institutionalizedin a psychological office. Since it is anything but something typical to have occur. My fantasy when I began Amazon was that oneday, we may have the option to manage the cost of a forklift. In this way, it's been a great excursion for me, andby the manner in which I actually tap dance into work. I'm having some good times. Zoya Akhtar: Is there anything you don't sellon Amazon? Jeff Bezos: Anything we don't sell. Zoya Akhtar: Or anything you attempted to selland didn't work? Anything that you chose not to go? Jeff Bezos: There are things we attempted to sellthat didn't work, we attempted to sell a telephone, call the fire telephone. We chipped away at it for a very long time and no onebought it. I think my mom got one and I don't thinkshe was that content with it. Yet, no, there are things that we deliberatelydon't sell. We don't sell firearms; we don't sell tobacco. There are things we don't sell, however that wemake conscious choices about. In any case, other than those things we attempt to selleverything that anybody should purchase and we're attempting to make it as advantageous as possiblefor individuals. You know in the mid 21st century we're allbusy. Everyone in this room is occupied, and if youcan save individuals time let them invest more energy with their families and with their friendsand doing the things that they truly appreciate, at that point you're doing them genuine help. Shah Rukh Khan: Most of the individuals here Jeffare from heaps of them I see are from the entertainment world. It was delighting when Amazon startedcreating unique substance. Thus, we don't consider our movies just products,you know. In this way, there's a reasonable boundary. You know, some of them figure, 'we do a filmfor the innovative fun of it, for the masterfulness of it.' Oh, no doubt, this one is for business. We don't peer downward on it, however we clearlydemarcate it. Along these lines, we know this young lady, this kid craftsman, wewon't bring in the cash, this one is for cash. Presently you are into unique substance the company'sinto unique substance amazingly. What's your position on it? Is it true that you are as yet that individual who says, no? I will do this for the creativitythe masterfulness fail to remember the imprint - the business, no, I'm doing this just for the business? Or on the other hand, is it a blend of both and you state just puton bunches of stuff let somebody please the story and discover anything they desire? Jeff Bezos: I think this is an extraordinary inquiry. It's really something we discussion, and I think,if you take a gander at the absolute best things on the planet, the two of them do. I think this is a brilliant time of TV. Along these lines, when you see you know TV arrangement todaythe great TV arrangement are regarding quality, they're comparable to the very bestmovies have ever been. Also, you presently, you're getting the best storytellersto come to TV you're getting the best entertainers to now come do TV. We're one of the incredible narrators is righthere. Much obliged to you for the assistance. Zoya Akhtar: Thank you. Jeff Bezos: And this is serious. At the point when you can get the absolute best individuals, becausethis is one of those organizations where the watcher is continually searching for something a littlefresh. Thus, you can never discover an equation, becauseas soon as you discover a recipe it's not new any longer. They're continually searching for something a littlenew. Along these lines, it truly takes human creativity; it takespeople the narrators must be in contact with the zeitgeist. What I need Amazon studios to be all overthe world, I need us to be known as the most ability agreeable studio on the planet. The explanation you need to do that, thank you,is in light of the fact that by the day's end the ability makes those accounts. Narrating is the most established thing that humansdo. We've been doing it for thousands and thousandsof years some time before there was composed language before there was any medium to pass on it. Individuals lounged around and they told each otherstories, and it's the means by which we show each other things. We gain from stories; we gain from fiction. We gain from fiction since we get to livean substitute life, at that time you watch this and you're learning. Thus, it tends to be fun, it very well may be activity, it canbe amusing, it tends to be satire. Be that as it may, the absolute best things take those elementsand show a touch of something. There's an in thing there that you walk awaywith and you're propelled by it. It doesn't make a difference if it's show, satire, anything,you will leave with something and there should be softness. You realize you can't watch something that'sjust all weighty and you're similar to, 'Goodness my God, I need to murder myself now.' There likewise must be that motion there hasto be someone who brings you out and allows you to inhale a tad. Along these lines, and this is so difficult to do. That is the reason there is so much terrible, so numerous badmovies thus numerous awful TV shows. Since it is probably the hardest thing thathumans do is tell arresting, connecting with, rousing stories. Yet, when you hit the nail on the head it's a switch thatcan change the world. Zoya Akhtar: Are you a serious maker? Jeff Bezos: Am I what? Zoya Akhtar: A serious maker and Idon't mean business insightful; I mean inventively. Like, would you see a film or a show on anotherplatform, similar to what you depicted which is splendid and resemble, 'for what reason don't I havethis?' Jeff Bezos: Well, I have laments. I mean we've turned down things that laterwere so great. I wish we hadn't turned them down. However, we've additionally gotten things that otherpeople turned down and we've made them extraordinary. Thus, the fact of the matter is the narrating is boundless. On the off chance that I recount a decent story it doesn't make yourstory awful. These are not substitute items, you know. Along these lines, it is I don't feel like you get the bestresults with narrating by attempting to ensure that others' accounts are worsethan your accounts. This is something or other where you can,there can be a great deal of good stories on the planet. You're truly contending not against others;you're contending with this simply the multifaceted nature of how hard it is. That is the reason, you folks have all observed this. In case you're in the diversion business, thereare films and television programs where you realize individuals included, and all of those peopleis capable and still the end result is terrible. It occurs. Furthermore, on the grounds that there's a tad of mysteryto it, we don't have a clue how to do it impeccably. What's more, that is the thing that makes it so fun. Since there isn't masterful component toit. It isn't science. Shah Rukh Khan: Is there something you thinkis a sheer exercise in futility? Jeff Bezos: Look there are a great deal of thingsthat are an exercise in futility. You know, when you consider your life,I think I regularly tell individuals that I work with. On the off chance that you can get, on the grounds that individuals have very highstandards for how they need their work life to be. I stated, 'Look, on the off chance that you can persuade your worklife to be the place where you appreciate half of it, that is astounding.' Because not many individuals actually accomplish thatbecause truly everything accompanies overhead. Such is life, everything accompanies piecesthat you don't care for. You could be a high court equity and there'sstill going to be bits of your occupation you don't care for. You can be a college educator and it'sstill going to be… you need to go to board of trustees gatherings, and you need to do. You know there are each occupation accompanies piecesyou don't care for and we need to state, that is essential for it. What's more, not detest those pieces or attempt not to,but additionally attempt to limit them. I tell senior heads; you ought to havethe least pressure. You know there's this odd I think falseidea that CEOs, I'm a CEO. There's this bogus thought that CEOs are underthe most pressure. All things considered, I see that, I'm similar to why, you'rein charge. Why not representative the pressure? It's your decision. In this way, you need to sort out some way to set up yourlife so that you can limit the things. I discover individuals don't hate difficult work; whatpeople despise what is being crazy. Like, they can't handle their life, theycan't control their current circumstance. This happens to me when I get over booked. I disdain being over booked. I need some an ideal opportunity to have the option to think and freemyself, we as a whole have a similar measure of time on the planet. No one has additional time tha